Working Title
Our working title is G Drawer. The reason for this is because the drawer is shaped like a G.
Brief
In our group there is me, (Sarah), Ruhee Ali and Shaunice Mohammed. Our plan is to make a commercial for an unique product, made by Steve McLean. It is a chest of drawers that is designed for a hairdressers to keep magazines neat and tidy. The piece is very well made giving the designer credit in itself. He enjoys making products and loves what he does. His teachers allow him to perform to his best, by being highly qualified. The tech department has supplied him with all the equipment he needed. Our commercial will try to advertise and promote the product, so it becomes popular and known. It will be about a minute long.
How does legal and ethical effect our production?
One example would be public liability as if we cause any harm to a member of the public while filming, it means the public premise will pay out saving a law suit. There is also copyright as I have to make sure my idea is original and not taken form other people or companies. Again this can lead to being sued or worse. Then there are performing rights as we have to make sure we have permission to film in the locations we are at, this is what the reeces are for. You can also have non-disclosure agreements which could be necessary if the location owner dispenses private information about the location, this is also between you and your staff/actors as they can't give out your private phone numbers and details etc. This is similar to ethcial issue of privacy and most types of liability. These types of processes are overseen by the ASA and other organisations like BARB and Clearcast.
Estimated costs using professional rates
One example would be public liability as if we cause any harm to a member of the public while filming, it means the public premise will pay out saving a law suit. There is also copyright as I have to make sure my idea is original and not taken form other people or companies. Again this can lead to being sued or worse. Then there are performing rights as we have to make sure we have permission to film in the locations we are at, this is what the reeces are for. You can also have non-disclosure agreements which could be necessary if the location owner dispenses private information about the location, this is also between you and your staff/actors as they can't give out your private phone numbers and details etc. This is similar to ethcial issue of privacy and most types of liability. These types of processes are overseen by the ASA and other organisations like BARB and Clearcast.
Estimated costs using professional rates
I estimate that if my production was being made for real it would cost around £100 maybe as it would cover location, actors and equipment. But really adverts can be as cheap or as expensive as you want it depends on your budget and the quality you are after. Further information can be found out here: http://www.omg-media.tv/tv-adverts-how-much-does-a-tv-advert-cost-to-make/
It also talks about what increases the prices of adverts such as the use of celebrities or having to rent locations. I also looked at ITV channels information about how much it would cost to put it on TV at least for their channel as they all have different rates. Here is the link to the website:
There is also a chart explaining their rates for different times of the day, I have shown it below and the most it would ever cost me at one time of day would be £16,540 if it was being shown in the central region and during a movie or drama.
Equipment hire costs
Equipment hire in the real world can be dealt with by http://www.promotionhire.co.uk/
They lend everything from cameras to tripods, a camera daily would cost me around £180 and a tripod would cost around £20. A microphone £15 daily, and a boom pole £5 daily. These on top of a worst case scenario of cost for the time of day, would cost my advert altogether £16,760.
Equipment hire costs
Equipment hire in the real world can be dealt with by http://www.promotionhire.co.uk/
They lend everything from cameras to tripods, a camera daily would cost me around £180 and a tripod would cost around £20. A microphone £15 daily, and a boom pole £5 daily. These on top of a worst case scenario of cost for the time of day, would cost my advert altogether £16,760.
Description of the product
It's a white chest of drawers with a silver handle. its has two surface area to put things on. There is space above the draw for more items. it is a unique shape, it consists of six parts. it is very modern for a particular chest. it reaches the needs of specific clients. its certainly pushes the boundaries for style of furniture and it is quite abstract to look at. The client made this to be in a hairdressers so with the perfect space for magazines it will fulfil its purpose.
Proposal and client's needs
Our advert idea is to sell the product via its best aspect, its purpose which is to be in a hairdressers. Therefore we thought we would talk about the product and then show it in action in a hairdressers, as we could not actually go to one we are going to try to re create one instead. This is our idea and we plan to develop it as we go on in more detail. This will meet the client's needs as it is selling his product via its best aspect, its purpose. It will aimed at adults who are in the hairdressing business, this will be filmed in the technology department. Its purpose is for storage but will also fit in with the stylised environment of the hairdressing world. It won't be a long advert and will probably last around a minute in length. It is necessary for us to do this advert so Steve's product can be promoted otherwise no one will no about it. It also meets the client's needs by suiting its purpose as a product. Due to the drawer being suitable for magazines it will be well suited for the hairdressers. The format also makes it stand out due to the shape this is the kind of product people in a stylised industry want. Also the pure white colouring makes it very chic and modern, meaning it fits well in current trends, again meeting the clients needs.Target audience
The target audience are clients who work in salons/hairdressers and are interested in the product. These can be any employers from around 18 up till retirement age I guess, as employees ages vary. I will probably need to appeal to the marketing person mostly but the modern look will appeal well to the target audience. The convience will also appeal to them as well as the fact it is made by an up and coming designer, so it has individuality and style.
Interview with the client
Here is a written interview with Steve McLean as he did not want any more interviews from people within our class. So I got our information from Matt Hillarby's video interview with him. here is what we found out:
Who was it inspired by?
Frank Lloyd Wright - Architect and it is also influenced by the still art movement to get the proportions right.
What is the concept?
Putting many boxes together to make it appear as if they are floating.
What was it designed for?
It was designed to be a magazine drawer as it has different departments to fit this. Such as A5 magazines and A4. There is also a drawer for newspapers. Ideally to be placed in hairdressers.
Who is its target audience?
A hairdressers to overcome the problem of magazines all being jumbled together.
This makes the product very useful and keen new product for salons everywhere. As it is modern and chic to current economic demand. It is unique and has a specific purpose therefore that could even cause a road block or may make them very popular, if it were to be mass produced.
Here is Steve's product:
What is the concept?
Putting many boxes together to make it appear as if they are floating.
What was it designed for?
It was designed to be a magazine drawer as it has different departments to fit this. Such as A5 magazines and A4. There is also a drawer for newspapers. Ideally to be placed in hairdressers.
Who is its target audience?
A hairdressers to overcome the problem of magazines all being jumbled together.
This makes the product very useful and keen new product for salons everywhere. As it is modern and chic to current economic demand. It is unique and has a specific purpose therefore that could even cause a road block or may make them very popular, if it were to be mass produced.
Here is Steve's product:
Roles
In my group there are Ruhee Ali and Shaunice Mohammed besides me. This is the roles in which I am going to do.
The roles which I will be doing are:
- Understand current industrial working practices
- Produce a complete media product
To produce the new media product following industrial working practices safely I will need to include
- Production activities such as writing copy and filming
- Post production activities such as video editing
- Follow industrial working practices
- Follow safe working practices
- Setting up and using the equipment
- Producing content
- Editing
- Using the digital equipment
- Logging shots
- Using a clapper board
- Following protocol
- Using appropriate liaison and communication channels
- If working on a magazine/newspaper, studio manager of working on radio
- Personal behaviour
- Care of equipment
To evaluate the final production process I will need to look at it in terms of:
- The ability to work in a team as well as independently
- The ability to meet deadlines
- Time management
- Our organisational and communication skills
Ruhee and Shaunice's roles are on their blogs I have mine listed here to make it easier to follow. I have been assigned these roles because we all decided they would best fit my set of skills. As I am the member of the group who is more creative and organised, so I will get things done quickly and on time time; as well as generate a lot of ideas. Such as time management and the ability to meet deadlines as I will push everyone to get it done and in on time. This is how I justify my role in unit 3. Ruhee's role is risk assessment and recces, as well as general safety of the group as she is very cautious so we felt this best suited her abilities, more information about her role is on her blog and the same with Shaunice. Shaunice's role was keeping track of what we were doing such as the production diary and also a big chunk of the planning section like the timeline. This was best for her as she is very observant which suited her most.
Estimated time - overview timeline:
Schedules of activities:
Locations
We have all looked at these four locations and have decided we will be using the tech room as it is where the drawers are situated. They are:
- The Atrium
- The Benches By Ashcroft
- The Library
- Technology room
When looking at all of these we decided that the tech room was best as it was relevant to the product's history and would save us time in having to move the product elsewhere (which in real advertising would have saved us money as we would most likely have to pay someone to move it). It will be best to shoot here while lessons are going on as there will be less people around. There won't be a very big area to work in but it will cover our needs as a group, as we plan to keep our advert quite simple. We will need to use the classroom T2 for access to Macs to edit our final product so we will need to arrange a time with the teacher. There are also no wires or objects obstructing the area so it is a very safe environment to work and film in. There are a lot of big windows and there is heavy lighting, there is plenty of breakage in the room and abundant due to laser cutters as well as power points.
Equipment required, with dates
- Video cameras - Mini HD camcorder - 13th March all day
- Tripods - Tripod - 13th March all day
- Computers - Mac - 14th March 2 hours
- Editing equipment - iMovie - 14th March 2 hours
- Cables - Camera charger - Late afternoon 13th March
- Cables - Connector wire to computer from camera - 14th March 15 minutes
How I will cover things that sometimes need equipment:
- Lighting - Natural light
- Sound recording equipment - Voiceover on camera
- Still cameras - Static
- Batteries - No batteries
- Microphones - No mics
Materials to be ordered
In my case there are not many materials I need as at school the have most of the equipment that I need such as the cameras, tripods, computers, editing equipment etc. The product is here and I am not building a set just using on set locations, however I will need to order disks such as CD's and DVD's for the clients so that I will be able to disrepute the advert to them.
Contingency plans relating to e.g.
Here are a list of my backup plans for the possibility of when things go wrong:
Broken equipment: If something goes wrong with the equipment I can replace the camera and tripod with others avaliable at school, luckily I am filming at a facility that has multiple back ups. I will have to deal with the issue of breaking it later on but I do have other equipment that will replace it.
Bad weather: If bad weather occurs I will use a second available location such as the library but as we are filming inside weather shouldn't be an issue. This is a bonus of having the choice of multiple locations as we always have a contingency plan.
Attendance: If someone is absent we will have an understudy if it is an actor or we will reschedule for a better time if it is one of our crew members.
Lighting issues: If there is a lack of light I will collect a lamp from the photography department to brighten the advert up, however there is very heavy lighting anyway so this shouldn't be an issue.
Sound issues: If there are sound issues I can replace the equipment by collecting a microphone from the media department.
Time: If there is a lack of time I can get other people to do multiple shots so not only one person is filming. As I am doing most of the filming we can get other media student to help us.
Location: If there is an issue with the location I can use one of my other options as this is why we research multiple ones so that we have a back up. Therefore if the tech room has any issues I can use either the library, atrium or benches.
Time: If there is a lack of time I can get other people to do multiple shots so not only one person is filming. As I am doing most of the filming we can get other media student to help us.
Location: If there is an issue with the location I can use one of my other options as this is why we research multiple ones so that we have a back up. Therefore if the tech room has any issues I can use either the library, atrium or benches.
Planning
Such as:
- Title
- Description
- Roles
- Time
- Costs
- Location
- Schedule
- Equipment
- Materials
- Contingencies
Diary
Such as:
- Agendas
- Booking
- Updates
- Attendance
- Agenda
- Decisions
Recces/Risk Assessment
Such as:
- Suitability
- Permissions
- Health and Safety
- Hazards
Production
Such as:
- Skills
- Etiquette
- Working Practices
- Writing
- Filming
- Editing
Such as:
Evaluation
Such as:
- Process evaluation
- Product evaluation
Such as:
As there is no other way of writing the same information this is the same as my group member Shaunice Mohammed.
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