4. Produce the new media product following industrial working practices safely.

Here is the plan for our commercial:
Script




 

Storyboard

Our advert

In our production in terms of the filming: I shot all shots that didn't include me in them as the actress. So basically the hairdressing scenario. I edited a large chuck of the footage but mostly the shots I wasn't included in so that it was what I shot. It made the process quite even and I had a better understanding of what I was trying to achieve from my shot. This was a similar concept for my other two team members, in that there was another side to what they had done. Equipment was easily set up as it was simply a camera and tripod there was not really any preparation. Everything was already where we needed it so no pre shooting preparation was needed. Most shots were rushes in the sense that they were all shot for a particular reason, but were all edited to fit into the video. However some parts in themselves like my speaking part are unedited as a clip on its own. So that is technically a rush. Here is a log sheet for the footage:

These are the shots that I filmed in our video:

They are generally well shot using medium close-ups and a long shot for the product. As mentioned above I shot most shots that I wasn't included in like these.

These are the shots I edited in our video:

In this video I edited the project theme in the first shot. the voiceover in the second shot and the finishing effects in the last shot; such as project and voiceover.

Clapper board: This is used to start and end scenes so it is clear where the beginning and finish is, this is a process which particularly helps in post production, as when editing a lot of scenes it can become confusing as to where the camera stops rolling. We chose not to use one in our production due to time and the effort needed to find one, however we did also forget when the time came around.

Setting up equipment: When it came to setting up equipment this was not very complicated as we only had a tripod, camera and the product to work with. Setting up the tripod required opening the legs and pushing the middle bracket down so that it was stable. The camera required us to detach the plate of the tripod and attach it to the base of the camera by screwing it in. Once attached we just pressed the red record button the back of the camera to go into action. The product was not moved other than a couple of inches, so setting it up was not complicated at all we just turned it so it was facing the camera.
 Here is a demonstration of setting up equipment: